Supertire Identity by El Monocromo

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This brand identity gives the impression that the company is trustworthy and respectable in its field of work therefore allowing the company to branch out to a larger, more accessible clientele. The use of the tyre tracks as a logo co-ordinates really well with the intention of the brand.

More can be found here: http://elmonocromo.com/projects/supertire/

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