Ridley’s ‘New Kaleidoscope’ Toy Range

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This vintage- inspired packaging works alongside the traditional products to produce an essence of the older eras. The choice of colour scheme is quite dull but the use of pattern is in keeping with the character of the product.

Can be found here: http://www.thedieline.com/blog/2013/7/15/ridleys-the-new-kaleidoscope-range.html?SSScrollPosition=215