‘Your Brand New Pal’ Pen-Friend Campaign

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The heart-felt and warm intention of the campaign is to encourage international peace, love and understanding by promoting the idea of having a pen-friend from another part of the world. The fact that it is to encourage the traditional letter-writing methods rather than the use of electronic means adds to the integrity and authenticity of the project.

See more here: http://www.behance.net/gallery/Your-Brand-New-Pal/7820515