L’Occitane New Packaging

04_24_13_loccitane_1 04_24_13_loccitane_2 04_24_13_loccitane_4 04_24_13_loccitane_5 04_24_13_loccitane_3

 

This heavily patterned packaging is eclectic, illustrative and messy as it appears as though it has been hand drawn in a naive style. It seems that it has strong african influences which is reflected in the strong pattern and heavy colours

More information available here : http://www.thedieline.com/blog/2013/4/26/loccitane.html

Advertisements