Hiromura Masaaki Wayfinding Escalator



This unconventional yet innovative idea of using the movement of the escalator to create an illusion of the arrows moving puts the use of the working environment to the test.

The original post can be found here: http://designspiration.net/image/592472535989/

There is a great interview and insight into Masaaki’s work here: http://www.designboom.com/design/masaaki-hiromura-hiromura-design-office/