‘Bisous Macaroons’

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The elongated boxed packaging in grey allows for a neutral colour background for the macaroons to appear brighter and more appetising to the eye. Also, the promotional displays and carrier bags stick with a sophisticated theme of the brand as it is presented in a classy way, mirrored by the shops presentation.

More about the overall project, including the branding, can be found here: http://grafischekommunikation.de