Mr Nicecream


R Design has created an identity for Tesco product ‘Mr Nicecream’.

The character was created for the product and fits the overall aesthetic linking to the look of a traditional ice cream parlour, with the colours and hand rendered looking type face.

Here is a quote from R Design,

‘We wanted to create something that feels more artisan and retro – not so slick and modern. We wanted to make it fun.’