Welcome To Yorkshire, Elmwood


Elmwood are based in Leeds, London, New York, Singapore, Hong Kong and Melbourne and work with both small and large clients.

Their re-brand for Yorkshire Tourist Board changed the image from dated and stereotypical to modern and fresh. Their aim was to change people’s perception of Yorkshire.

‘Yorkshire heritage, culture, beauty and vibrancy is world famous. So replacing the stereotypes with some richly deserved oomph was easy. ‘

The image above shows the brand before and after Elmwood worked on it.

The ‘Y’ is applied to all designs, ensuring the Yorkshire brand is easily recognisable.


You can see more of Elmwood’s work on their site.