Found this great example of branding and identity. The famous brand Coca Cola has been rejuvenated many times. The Design Dust tumblr account has posted a recent variation of Coca Cola packaging.
Simplifying Big Brand’s. Designer Ewan Yap‘s latest artwork was inspired by the ‘Big Brand Theory’. The idea behind it, is that you can take any big brand logo and crop it down to its minimalist form, while still resulting in an image with enhanced aesthetic that the public will still recognize.