Paul & Joe Packaging

The packaging for the Paul & Joe make-up brand is simple but feminine and the Alice In Wonderland characters work with the classic nature of the products. The consistent style of the products assists the brand communication to the audience. The detail also communicates a high end product, ultimately creating a more desirable product.

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This was found on thedieline creative blog.

http://www.thedieline.com/blog/2013/2/21/paul-joe-alice-and-wonderland-special-edition.html

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