BVD Identity for 7- 11 Coffee

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The subtle approach to creating an identity for 7-Eleven allows for a bold statement to be made through the collateral designed by stockholm- based BVD. The horizontal lines give the same impression as go faster stripes which links with the idea of giving fast and efficient customer service.

Other brand identities are available to view by BVD via their portfolio: http://bvd.se/7-eleven/

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